Grant Kruger, Business Lead ID/IT at LG Electronics South Africa, says deciding to add digital signage to your company’s marketing strategy will give you an exciting and unique way to tell your brand story. Of course, the use of social media, print and TV are still effective forms of marketing, however, when it comes to simplicity and cost-effectiveness, digital signage is the way to go.
In-store marketing is more relevant than ever
People passing through Amsterdam’s busy metro system will no longer see ads for greenhouse gas-intensive products such as gas-powered cars and cheap flights around Europe.
Here’s a case where a builder is putting digital signage into each model home, using a looping player and TV that’s already baked into the home’s staging.
Ohio-based M/I Homes, one of the larger home builders in the U.S., is using San Diego-based Videotel Digital’s little industrial-grade VP90 media players in model homes, with intentions to have them in all its models before the year is out.
Content is king. Even if you have the fanciest digital signage system software, it won’t be effective unless you display good digital signage content.
There’s a lot more to creating digital signage that will make an impact than just producing something beautiful. In the process of designing your digital signage content, there are several things to consider. You should know what goals you are looking to achieve, who your target audience is made up of, and how digital signage can assist you with achieving those goals.
The persistent challenge in the retail digital signage market is to find the perfect balance between digital decoration and the link to a measurable return on investment.
At the risk of repeating myself, I’m going to repeat myself. Although, does it count as repeating yourself if it’s been a few years since you repeated yourself? Perhaps I need to clarify why I am, to coin a phrase, repeating myself.
Once upon a time I posted about the need to be able to calculate the return on investment for a digital signage project in the retail vertical. I got a very warm and fuzzy feeling when Lyle Bunn commented favourably on it. I miss the guy, he was a real gentleman and really knew what he was talking about. The formula was also used by several signage companies and students for presentation and papers, respectively.
When the Waikiki Beachcomber by Outrigger opened its doors, it set a new standard for guest experience — one that parent company Outrigger Hospitality Group intended to replicate across its Hawaiian resort properties. The Waikiki Beachcomber represented a $35 million modernization project under the Outrigger brand that sought to create the feel of a Hawaiian beach house in the middle of the city. And as anyone knows today, home is where the digital experience is.
The past year demonstrated how the immense flexibility of digital signage helped many organizations quickly adapt to operate safely during the pandemic. And while we’re not yet out of the woods, this is a good time to reflect on some takeaways from the COVID crisis. The flexibility of digital signage has been a life-saver for […]
Many things have changed over the last year, from the way we work and live to the way we shop. But some things have stayed the same, and retailers are still faced with the age-old question: how do you get consumers interested in a product when the competition is so fierce?
The future of advertising
As the world heads increasingly towards digitalisation, it’s probably inevitable that traditional posters and banners will eventually become obsolete. A few years ago, it would have been hard to picture ourselves living in a futuristic city where advertisements on LED screens are everywhere. But that future is happening now, and digital signage is becoming more commonplace. Savvy business leaders need to realise that as more retailers make the move to digital signs, static, printed assets will become even easier to ignore.
by Sony T, Author at Techiexpert.com Digital signage has numerous benefits and advantages. It’s not just a glance medium, and if played right, you can grab people’s attention with your next digital signage project, boost your sales, increase traffic and increase your brand awareness. Don’t know where to start? Well, these tips can help you […]
