A giant cat appears in front of Shinjuku station!

05/07/2021

It is the only large-scale street vision in Japan with image quality equivalent to 4K in the 150m2 class. Utilizing the curved form, it is possible to broadcast 3D images that cannot be expressed by general flat signage. As a demonstration of 3D images, a giant 3D calico cat will appear between regular broadcasts. It strongly attracts the interest of peripheral users.

If We Are More Than Billboards, Then Stop Saying Billboards

23/06/2021

While talking on the phone earlier today to a large national advertiser who has spent millions on everything BUT out of home, OOH to those of us on the inside, she asked me if I was referring to “billboards”. After I slammed my head on my desk multiple times, I said that why yes, billboards. But billboards are just a part of OOH. In fact not all OOH are boards on old wooden poles at the side of Route 1 near an exit. She laughed at first, but asked me to explain.