The Out-of-Home advertising industry is recovering from the initial blow of COVID-19, much like many others. But while the pandemic has slowed its growth as an industry, it drove more attention on the programmatic side of it. Before we dive into just how programmatic Out-of-Home may have accelerated through COVID-19, and how it might prove helpful on the road to recovery, we first define what it is.
Although the COVID-19 pandemic appears to be on the decline, many of the changes will be with us for the long term. An increase in the number of workers doing their jobs from home, services such as curbside pickup at retail stores, continued social distancing recommendations and contact-less payment at the point of sale are among the ways of doing business that will likely be a part of our lives for the foreseeable future.
The simplest way to ensure that your digital signage grabs consumers attention is to add more content. The more content your signage has the better! If your display only shows one or two pieces of content, you might as well have bought a static paper banner. With several pieces of content that shift on a daily basis, consumers are more likely to see something that pulls their interest.
Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don’t see the appeal of the item at that particular QSR. One McDonald’s I visited recently found a simple and effective way to push a new item with its menu board.
Allow me to share my professional experiences, which include working over the past 35 years in the following industries: film/video production, data storage and backup, network and telecom, video managed services; AV design and integration, and digital signage.
People passing through Amsterdam’s busy metro system will no longer see ads for greenhouse gas-intensive products such as gas-powered cars and cheap flights around Europe.
When the Waikiki Beachcomber by Outrigger opened its doors, it set a new standard for guest experience — one that parent company Outrigger Hospitality Group intended to replicate across its Hawaiian resort properties. The Waikiki Beachcomber represented a $35 million modernization project under the Outrigger brand that sought to create the feel of a Hawaiian beach house in the middle of the city. And as anyone knows today, home is where the digital experience is.
If there is any technology that made a big splash in the digital signage and self-service industry, it’s touchless. From gesture control to virtual keyboards, these individual solutions have helped retailers, museums and other businesses adapt to the demands of COVID-19 and will continue to dominate this year.
The past year demonstrated how the immense flexibility of digital signage helped many organizations quickly adapt to operate safely during the pandemic. And while we’re not yet out of the woods, this is a good time to reflect on some takeaways from the COVID crisis. The flexibility of digital signage has been a life-saver for […]
ePaper shelf labels and price tags are used as an alternative to paper price tags. Integrating with existing customer point-of-sale POS and ERP systems.
