If We Are More Than Billboards, Then Stop Saying Billboards

23/06/2021

While talking on the phone earlier today to a large national advertiser who has spent millions on everything BUT out of home, OOH to those of us on the inside, she asked me if I was referring to “billboards”. After I slammed my head on my desk multiple times, I said that why yes, billboards. But billboards are just a part of OOH. In fact not all OOH are boards on old wooden poles at the side of Route 1 near an exit. She laughed at first, but asked me to explain.

Bridging the digital divide to bring car showrooms to life

18/06/2021

The pandemic has hit nearly every industry, from leisure, through travel, to the arts and entertainment. One that has been particularly impacted is the automotive sector with a reduction in sales during the year, limited test drives and showrooms that have been forced to close.

Vehicle registration kiosk opens in Hawaii

17/06/2021

Residents of Pukalani, Hawaii can renew vehicle registrations at a self-service kiosk at the Foodland store while the DMV office is closed until late August, according to a khon2 report.

LG Launches Interactive Displays for Post-Pandemic Classrooms

16/06/2021

LG Business Solutions has introduced the LG TR3DJ series of technology-agnostic interactive displays designed specifically for education. The LG TR3DJ series is available in 65-, 75-, and 86-inch models that support virtually any learning management system, cloud drive, or online conferencing platform a school adopts to facilitate in-person or hybrid/remote learning.

McDonald’s Sued Over Use Of AI In Drive-Thru Lanes

15/06/2021

QSR giant McDonald’s is being sued in its home state over its use of AI-driven recognition technologies in the drive-thru lane, with the court file citing invasion of privacy. The customer is arguing that McDonald’s company violated the Illinois Biometric Information Privacy Act by not getting prior approval before using voice recognition technology in the drive-thru ordering process.

Interactive displays lead the way in retail

15/06/2021

Interactive digital signage will help deliver innovative retail spaces that will ultimately lead to a deeper consumer education and brand loyalty.

Are ATM’s and Digital Signage a good fit?

14/06/2021

In order to craft an omnichannel experience, you have to consider multiple types of solutions, such as ATMs, kiosks, digital signage, apps and others and whether they will work for your business. But you also should consider how those devices can work together to boost the customer experience and ROI.

Programmatic Out-of-Home And Its Value in a COVID-19 World

11/06/2021

The Out-of-Home advertising industry is recovering from the initial blow of COVID-19, much like many others. But while the pandemic has slowed its growth as an industry, it drove more attention on the programmatic side of it. Before we dive into just how programmatic Out-of-Home may have accelerated through COVID-19, and how it might prove helpful on the road to recovery, we first define what it is.

Digital Signage: A Better Waiting Experience

10/06/2021

Do you realize that having customers and keeping them satisfied is one of the most important goals of any business? In general, there is no alternative for excellent customer support and friendly staff, but a versatile digital tool could help boost customer loyalty.

Where Do Large-Format Displays Work – aka Go Big or Go Home!

09/06/2021

Although the COVID-19 pandemic appears to be on the decline, many of the changes will be with us for the long term. An increase in the number of workers doing their jobs from home, services such as curbside pickup at retail stores, continued social distancing recommendations and contact-less payment at the point of sale are among the ways of doing business that will likely be a part of our lives for the foreseeable future.