The simplest way to ensure that your digital signage grabs consumers attention is to add more content. The more content your signage has the better! If your display only shows one or two pieces of content, you might as well have bought a static paper banner. With several pieces of content that shift on a daily basis, consumers are more likely to see something that pulls their interest.
Johannesburg May 2021 – DC Media Digital Signage has released a new addition to their cloud-based suite of media players. A version, compiled for the Raspberry Pi 4B, designed to provide a solid-state media player with an aggressive price point without compromising player capability. The Raspberry Pi version of DC Media slides seamlessly into the […]
Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don’t see the appeal of the item at that particular QSR. One McDonald’s I visited recently found a simple and effective way to push a new item with its menu board.
This is a flagship store of Edgars, a department store chain in South Africa, which was upgraded with more than 65 digital signage screens around the retail footprint.
Digital signage gives businesses maximum flexibility when it comes to giving customers or visitors the information they need. The ever-changing retail landscape in Australia and New Zealand are bringing their digital content into physical spaces through digital signage screens.
Allow me to share my professional experiences, which include working over the past 35 years in the following industries: film/video production, data storage and backup, network and telecom, video managed services; AV design and integration, and digital signage.
New digital displays heighten visibility of vital airport info at baggage claim, security and on flight information displays.
Upcoming Webinars Look At Drive-Thru’s Evolution, And Digital Display In Chain Retail
VSBLTY & ONYX GLASS JOINTLY CREATE FIRST PATENTED OPAQUE TO 100% TRANSPARENT GLASS COOLER DOORS FEATURING FULL-COLOR VIDEO
Grant Kruger, Business Lead ID/IT at LG Electronics South Africa, says deciding to add digital signage to your company’s marketing strategy will give you an exciting and unique way to tell your brand story. Of course, the use of social media, print and TV are still effective forms of marketing, however, when it comes to simplicity and cost-effectiveness, digital signage is the way to go.
In-store marketing is more relevant than ever
