SUEZ were looking for a means to communicate to their staff internally, and also to external visitors attending some of their sites. Current changes and updates were to be displayed as internal staff notifications along with safety messages, news and general announcements.
In recent years, the digital signage industry has experienced tremendous growth, with the integration of Artificial Intelligence (AI) playing a crucial role. AI has enabled digital signage to become smarter and more efficient, bringing numerous benefits to businesses and consumers alike. As we enter 2023, the impact of AI on the digital signage industry continues […]
After a period of steep decline sparked by the Covid-19 pandemic, the out-of-home advertising sector is on the road to recovery thanks to spending from McDonald’s, Apple, Google and others, according to a new report. Despite the ongoing challenges of the pandemic, spending on out-of-home (OOH) advertising increased significantly last year. A new report from […]
Out-of-Home advertising or OOH advertising has been largely thought of as a consumer-centric medium, with B2C brands snapping up the lion’s share of billboards, transit ads, and street furniture. But this is no longer the case. In fact, if you’re in the B2B world, it’s high time to consider OOH.
ITALIAN OUTDOOR BRAND INCLUDES SMALL LED SCREEN ON PACKAGING FOR NEW FRAGRANCES October 13, 2021 by Dave Haynes The Italian Skiwear brand Moncler has resorted to the gimmick of putting what amounts to a low-tech digital sign on the bottles of its new fragrances for men and women. The woody, musky Moncler Pour Femme and Moncler Pour […]
A new report from The Intergovernmental Panel on Climate Change (IPCC) concluded last week there is now no way to prevent global warming from intensifying over the next 30 years, though there is still a short window to prevent the most harrowing future. Discussions have been ongoing for decades on how industries can better meet sustainability goals and pro-AV is no exception. Digital signage has long been heralded as a solution for reducing waste and CO2 emissions.
Although Heather Brandon has been working over the last 10 years to use digital signage to disseminate information to Appalachian State University students and staff, as the digital communication specialist in Boone, North Carolina, she’s spent the last two years focused on centralizing all the college’s digital signage into one direct hub.
Since it was launched last month, the new Samsung SkyScreen in Dublin Airport’s T2 has proved to be a very popular choice for advertisers and is already 50% sold for the busy Christmas period, according to Ronan O’Donoghue, Head of Advertising & Commercial Partnerships, Dublin Airport.
In these uncertain times, understanding your health status and that of others is critical. Temperature kiosks help to provide a safer environment for employees, visitors and guests, and because of this, are fast becoming a critical asset for many businesses in which personnel must work on site.
Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts. While going back to the office has gotten a mixed response, few miss the commute. But brands miss inserting themselves into our rush hour, plastering their ads on subways, highways, or in Times Square, in hopes of capturing those barely opened eyeballs.
