How COVID-19 has changed the AV industry
What new trends popped up in the AV and digital signage industries during the COVID-19 pandemic and what will the future bring?
Out of Homes Moment
Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period.
Home Depot deploys Bluetooth to fight retail crime
Home Depot Inc. is deploying Bluetooth technology in a quest to stop crime in its stores and deter thieves who grab items and take goods to pawn shops or put them online for sale.
Activists Urge Retailers to Halt Facial Recognition Use
More than 35 organizations, including Public Citizen and the National Lawyers Guild, have joined the campaign urging companies such as Albertsons Cos. and Macy’s Inc. not to use facial recognition screening tools on employees or customers, citing concerns over privacy and racial justice, the group said in a statement Wednesday. The coalition plans to use social media to call out retailers using the tools, it said.
Kramer Introduces New Video Wall Driver
Kramer is launching the VW-4, a hardware-based video wall driver for video walls within a closed system for increased reliability, security, and near-zero latency. Kramer says the VW-4 delivers perfectly aligned content onto video wall displays of any size, with plug-and-play wired connectivity that once in place requires no adjustments.
Dairy Queen of Madison Improves Image with Digital Sign
DQ owner DeLon Mork says his Daktronics LED sign brings people into his restaurant by showing good-looking, up-to-date content.
3 Ways AI is Taking Digital Signage to The Next Level
Digital signage is not a new concept. It has been around for many years, mainly in the form of LCD and LED screens and billboards. Digital signage is already a powerful tool used to promote business, display messages, and advertise brands. However, as AI develops and becomes more accessible, digital signage is taken to a whole new level by making it interactive and more attractive.
Is Lamar the Amazon of OOH?
One week ago OneScreen AI announced its $1.2 million seed round to fix a “broken” OOH industry and become, as the Business Insider headline read, the “Amazon of OOH”.
Why OOH Is Essential for Ad Strategies in 2021 as Brands Recover From the Pandemic
People often ask me what out-of-home (OOH) media’s role was during the pandemic. They are usually asking with the assumption that the screens were dark and the streets were empty. On the contrary: OOH played a critical role in keeping people informed and safe during each stage of the pandemic
The LG Direct View LED Ultimate Business Display
Selecting the right Direct View LED display can sometimes be difficult, so LG created the DVLED Ultimate Business Display to make it easier. This pre-configured display solution with all the components needed for a complete display project including options for both indoor and outdoor operation with fixed resolutions ranging from Full HD up to 8K Ultra HD. The Ultimate Business Display comes in 25 size configurations from 81 inches to as large as 589 inches (49 feet) and aspect ratios in both 16:9 and 32:9 ultra-stretch formats.