TBWA\Paris is best known to us for its epic McDonald’s ads, which range from poignant to totally nuts. We sometimes forget the agency does right by its nonprofit clients, too. For the organization HandsAway, the agency produced “Fearless Night,” a campaign that’s less about showmanship and more about illumination.
7-Eleven Begins Digital Signage Rollout in Australia. Visual Art, a digital signage provider in Stockholm, Sweden, is entering the Australian market with deployments at 7-Eleven convenience stores.
Mindshare UK won the Grand Prix, as well as the Retail and Ecommerce and Best Pivot categories at The Drum Awards for Marketing 2021, with its work for KFC. This fresh and self-deprecating campaign impressed the judges by leveraging a decades-old slogan to find humor in a difficult time.
Work continues apace at entertainment destination venue American Dream, as SNA Displays completes the installation of several key EMPIRE™ Exterior LED screens, with more to come. The vast development, which stretches out over three million square feet just off the New Jersey Turnpike, reopened in October 2020 and thrills its many visitors with numerous retail stores, entertainment venues, and attractions, not to mention a vast network of interior digital signage, also installed and managed by SNA Displays.
Digital displays are an important part of the customer experience in Dulux Trade Centres, however, DuluxGroup’s existing system was not performing as required. The system was unsupported, unreliable and the expensive licensing fees meant it was also costly to run.
Brick-and-mortar retailers were among those hit hardest by the Covid-19 pandemic. Last spring, stores across the globe closed as a result of widespread lockdown measures, causing a decrease in both overall in-store traffic and revenue. But it wasn’t all negative: Some retailers viewed the crisis as an opportunity to adapt to changing customer needs by accelerating their digital transformations and enhancing their brick-and-mortar store and online operations.
It is the only large-scale street vision in Japan with image quality equivalent to 4K in the 150m2 class. Utilizing the curved form, it is possible to broadcast 3D images that cannot be expressed by general flat signage. As a demonstration of 3D images, a giant 3D calico cat will appear between regular broadcasts. It strongly attracts the interest of peripheral users.
Digital signage is pushing into a wide variety of spaces, especially one often overlooked space: conference rooms. COVID-19 has made display technology for conference rooms even more critical, as remote workers need a way to be able to interact with meetings without being physically present.
t’s been a year since the digital signage industry was swept up in the pandemonium of the pandemic. Talk was rife about how the retail and restaurant industries, in particular, would be impacted and what digital signage technologies could be employed to manage contact management, communications and social distancing.
How many of you have been approached by a digital signage company promising you the world if you put their product in your place? Plenty to be sure, but the ironic thing is they were all correct. The problem with digital signage is…umm…digital signage. Meaning no one knows exactly what it is or how it works in the restaurant industry. There are a lot of different ways to skin this cat and this post will aim to demystify it, so you choose what’s right for you.
