t’s been a year since the digital signage industry was swept up in the pandemonium of the pandemic. Talk was rife about how the retail and restaurant industries, in particular, would be impacted and what digital signage technologies could be employed to manage contact management, communications and social distancing.
How many of you have been approached by a digital signage company promising you the world if you put their product in your place? Plenty to be sure, but the ironic thing is they were all correct. The problem with digital signage is…umm…digital signage. Meaning no one knows exactly what it is or how it works in the restaurant industry. There are a lot of different ways to skin this cat and this post will aim to demystify it, so you choose what’s right for you.
In summer 2020, Fashion brand & Other Stories debuted a vending machine experience that allows customers to try various products from its beauty and fragrance offering.
The beer giant has teamed up with the White House and pledged to give away free beer if 70% of adults in the US are vaccinated by July 4th as part of its ‘Let’s Grab a Beer’ campaign.
While talking on the phone earlier today to a large national advertiser who has spent millions on everything BUT out of home, OOH to those of us on the inside, she asked me if I was referring to “billboards”. After I slammed my head on my desk multiple times, I said that why yes, billboards. But billboards are just a part of OOH. In fact not all OOH are boards on old wooden poles at the side of Route 1 near an exit. She laughed at first, but asked me to explain.
The pandemic has hit nearly every industry, from leisure, through travel, to the arts and entertainment. One that has been particularly impacted is the automotive sector with a reduction in sales during the year, limited test drives and showrooms that have been forced to close.
Residents of Pukalani, Hawaii can renew vehicle registrations at a self-service kiosk at the Foodland store while the DMV office is closed until late August, according to a khon2 report.
LG Business Solutions has introduced the LG TR3DJ series of technology-agnostic interactive displays designed specifically for education. The LG TR3DJ series is available in 65-, 75-, and 86-inch models that support virtually any learning management system, cloud drive, or online conferencing platform a school adopts to facilitate in-person or hybrid/remote learning.
QSR giant McDonald’s is being sued in its home state over its use of AI-driven recognition technologies in the drive-thru lane, with the court file citing invasion of privacy. The customer is arguing that McDonald’s company violated the Illinois Biometric Information Privacy Act by not getting prior approval before using voice recognition technology in the drive-thru ordering process.
Interactive digital signage will help deliver innovative retail spaces that will ultimately lead to a deeper consumer education and brand loyalty.
