In order to craft an omnichannel experience, you have to consider multiple types of solutions, such as ATMs, kiosks, digital signage, apps and others and whether they will work for your business. But you also should consider how those devices can work together to boost the customer experience and ROI.
The Out-of-Home advertising industry is recovering from the initial blow of COVID-19, much like many others. But while the pandemic has slowed its growth as an industry, it drove more attention on the programmatic side of it. Before we dive into just how programmatic Out-of-Home may have accelerated through COVID-19, and how it might prove helpful on the road to recovery, we first define what it is.
Do you realize that having customers and keeping them satisfied is one of the most important goals of any business? In general, there is no alternative for excellent customer support and friendly staff, but a versatile digital tool could help boost customer loyalty.
Although the COVID-19 pandemic appears to be on the decline, many of the changes will be with us for the long term. An increase in the number of workers doing their jobs from home, services such as curbside pickup at retail stores, continued social distancing recommendations and contact-less payment at the point of sale are among the ways of doing business that will likely be a part of our lives for the foreseeable future.
How music can affect the mood and habits of consumers is a science. The music you hear in-store can directly influence your mood and shopping behaviour, causing you to shop quickly, slowly, or even leave due to frustration.
Extensive studies have been done to document the link between in-store music and shoppers buying behaviour, and ultimately, retailers stand to benefit greatly from introducing in-store radio to their branches. Not only can it increase sales, but it can improve employees’ mood, build a relationship between the brand and the consumer, and make customers aware of store promotions and specials.
webOS Signage is a web-centric platform that powers the LG Digital Signage. It is developer-friendly and provides powerful features for you to leverage for creating features in rich web apps. Best of all, webOS Signage is compatible with the programming languages and technologies you are already familiar with, like HTML, JavaScript, CSS, and more, so you can choose the way you want to develop.
This year we have faced a host of new challenges around the way we work and live due to the COVID-19 pandemic. Every component of our life, from work to schools and universities, healthcare facilities to entertainment centres, all must find ways to adapt and overcome challenges to support the “new normal” while keeping the public safe and proactively mitigating health risks. Flexible and safe workplaces, learning spaces, and other public spaces must become agile and pivot as needs continue to change daily.
The simplest way to ensure that your digital signage grabs consumers attention is to add more content. The more content your signage has the better! If your display only shows one or two pieces of content, you might as well have bought a static paper banner. With several pieces of content that shift on a daily basis, consumers are more likely to see something that pulls their interest.
Johannesburg May 2021 – DC Media Digital Signage has released a new addition to their cloud-based suite of media players. A version, compiled for the Raspberry Pi 4B, designed to provide a solid-state media player with an aggressive price point without compromising player capability. The Raspberry Pi version of DC Media slides seamlessly into the […]
Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don’t see the appeal of the item at that particular QSR. One McDonald’s I visited recently found a simple and effective way to push a new item with its menu board.
