By Nikki Gilliland & Lizzy Hillier

In summer 2020, Fashion brand & Other Stories debuted a vending machine experience that allows customers to try out various products from its beauty and fragrance offering.

The vending machine serves as an interactive hub, featuring a large touchscreen through which users can explore the available products in greater detail, alongside in-depth visual storytelling. It’s also convenient too, as visitors will be able to find their beauty and fragrance favourites, or something new, all in one place, rather than scattered on POS amongst its extensive clothing collections.

Currently, the vending machine is an exclusive experience found in & Other Stories’ flagship Paris store. Once enough data is collected on its use, the two brands plan on scaling the idea further across additional & Other Stories locations.