Is Lamar the Amazon of OOH?
One week ago OneScreen AI announced its $1.2 million seed round to fix a “broken” OOH industry and become, as the Business Insider headline read, the “Amazon of OOH”.
Tag: digital signage in 2021
Why OOH Is Essential for Ad Strategies in 2021 as Brands Recover From the Pandemic
People often ask me what out-of-home (OOH) media’s role was during the pandemic. They are usually asking with the assumption that the screens were dark and the streets were empty. On the contrary: OOH played a critical role in keeping people informed and safe during each stage of the pandemic
Digital’s expanding role for brick-and-mortar retail
With consumers returning to stores following the COVID-19 lockdowns in many regions, retailers have an opportunity to return to growth. One factor they need to be cognizant of is that shopping habits have changed, and many consumers are more comfortable with digital commerce.
These Billboards Light Up Paris Streets So People Feel Safer Walking Home
TBWA\Paris is best known to us for its epic McDonald’s ads, which range from poignant to totally nuts. We sometimes forget the agency does right by its nonprofit clients, too. For the organization HandsAway, the agency produced “Fearless Night,” a campaign that’s less about showmanship and more about illumination.
7-Eleven stores in Australia tap digital signage
7-Eleven Begins Digital Signage Rollout in Australia. Visual Art, a digital signage provider in Stockholm, Sweden, is entering the Australian market with deployments at 7-Eleven convenience stores.
How Retailers Can Use These Four Emerging Technologies In Their Post-Covid Evolution
Brick-and-mortar retailers were among those hit hardest by the Covid-19 pandemic. Last spring, stores across the globe closed as a result of widespread lockdown measures, causing a decrease in both overall in-store traffic and revenue. But it wasn’t all negative: Some retailers viewed the crisis as an opportunity to adapt to changing customer needs by accelerating their digital transformations and enhancing their brick-and-mortar store and online operations.
A giant cat appears in front of Shinjuku station!
It is the only large-scale street vision in Japan with image quality equivalent to 4K in the 150m2 class. Utilizing the curved form, it is possible to broadcast 3D images that cannot be expressed by general flat signage. As a demonstration of 3D images, a giant 3D calico cat will appear between regular broadcasts. It strongly attracts the interest of peripheral users.
Digital signage expands into conference rooms
Digital signage is pushing into a wide variety of spaces, especially one often overlooked space: conference rooms. COVID-19 has made display technology for conference rooms even more critical, as remote workers need a way to be able to interact with meetings without being physically present.
Three digital signage technologies that have measured up to COVID-19 hype forecasts
t’s been a year since the digital signage industry was swept up in the pandemonium of the pandemic. Talk was rife about how the retail and restaurant industries, in particular, would be impacted and what digital signage technologies could be employed to manage contact management, communications and social distancing.
Beer giant encourages US to get vaccinated
The beer giant has teamed up with the White House and pledged to give away free beer if 70% of adults in the US are vaccinated by July 4th as part of its ‘Let’s Grab a Beer’ campaign.