Out-of-Home advertising or OOH advertising has been largely thought of as a consumer-centric medium, with B2C brands snapping up the lion’s share of billboards, transit ads, and street furniture. But this is no longer the case. In fact, if you’re in the B2B world, it’s high time to consider OOH.
ITALIAN OUTDOOR BRAND INCLUDES SMALL LED SCREEN ON PACKAGING FOR NEW FRAGRANCES October 13, 2021 by Dave Haynes The Italian Skiwear brand Moncler has resorted to the gimmick of putting what amounts to a low-tech digital sign on the bottles of its new fragrances for men and women. The woody, musky Moncler Pour Femme and Moncler Pour […]
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Although Heather Brandon has been working over the last 10 years to use digital signage to disseminate information to Appalachian State University students and staff, as the digital communication specialist in Boone, North Carolina, she’s spent the last two years focused on centralizing all the college’s digital signage into one direct hub.
Since it was launched last month, the new Samsung SkyScreen in Dublin Airport’s T2 has proved to be a very popular choice for advertisers and is already 50% sold for the busy Christmas period, according to Ronan O’Donoghue, Head of Advertising & Commercial Partnerships, Dublin Airport.
In these uncertain times, understanding your health status and that of others is critical. Temperature kiosks help to provide a safer environment for employees, visitors and guests, and because of this, are fast becoming a critical asset for many businesses in which personnel must work on site.
Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts. While going back to the office has gotten a mixed response, few miss the commute. But brands miss inserting themselves into our rush hour, plastering their ads on subways, highways, or in Times Square, in hopes of capturing those barely opened eyeballs.
What new trends popped up in the AV and digital signage industries during the COVID-19 pandemic and what will the future bring?
Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period.
More than 35 organizations, including Public Citizen and the National Lawyers Guild, have joined the campaign urging companies such as Albertsons Cos. and Macy’s Inc. not to use facial recognition screening tools on employees or customers, citing concerns over privacy and racial justice, the group said in a statement Wednesday. The coalition plans to use social media to call out retailers using the tools, it said.
