In control rooms—whether managing city traffic, monitoring power grids, or overseeing security operations—video walls are the heartbeat of real-time decision-making. These large-scale displays present critical data, from live camera feeds to complex dashboards, enabling operators to act quickly and accurately. However, the performance of a video wall hinges on the quality of its professional display […]
After a period of steep decline sparked by the Covid-19 pandemic, the out-of-home advertising sector is on the road to recovery thanks to spending from McDonald’s, Apple, Google and others, according to a new report. Despite the ongoing challenges of the pandemic, spending on out-of-home (OOH) advertising increased significantly last year. A new report from […]
%excerpt%
Although Heather Brandon has been working over the last 10 years to use digital signage to disseminate information to Appalachian State University students and staff, as the digital communication specialist in Boone, North Carolina, she’s spent the last two years focused on centralizing all the college’s digital signage into one direct hub.
Since it was launched last month, the new Samsung SkyScreen in Dublin Airport’s T2 has proved to be a very popular choice for advertisers and is already 50% sold for the busy Christmas period, according to Ronan O’Donoghue, Head of Advertising & Commercial Partnerships, Dublin Airport.
Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts. While going back to the office has gotten a mixed response, few miss the commute. But brands miss inserting themselves into our rush hour, plastering their ads on subways, highways, or in Times Square, in hopes of capturing those barely opened eyeballs.
What new trends popped up in the AV and digital signage industries during the COVID-19 pandemic and what will the future bring?
Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period.
Home Depot Inc. is deploying Bluetooth technology in a quest to stop crime in its stores and deter thieves who grab items and take goods to pawn shops or put them online for sale.
Kramer is launching the VW-4, a hardware-based video wall driver for video walls within a closed system for increased reliability, security, and near-zero latency. Kramer says the VW-4 delivers perfectly aligned content onto video wall displays of any size, with plug-and-play wired connectivity that once in place requires no adjustments.
