In control rooms—whether managing city traffic, monitoring power grids, or overseeing security operations—video walls are the heartbeat of real-time decision-making. These large-scale displays present critical data, from live camera feeds to complex dashboards, enabling operators to act quickly and accurately. However, the performance of a video wall hinges on the quality of its professional display […]
ITALIAN OUTDOOR BRAND INCLUDES SMALL LED SCREEN ON PACKAGING FOR NEW FRAGRANCES October 13, 2021 by Dave Haynes The Italian Skiwear brand Moncler has resorted to the gimmick of putting what amounts to a low-tech digital sign on the bottles of its new fragrances for men and women. The woody, musky Moncler Pour Femme and Moncler Pour […]
Since it was launched last month, the new Samsung SkyScreen in Dublin Airport’s T2 has proved to be a very popular choice for advertisers and is already 50% sold for the busy Christmas period, according to Ronan O’Donoghue, Head of Advertising & Commercial Partnerships, Dublin Airport.
Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts. While going back to the office has gotten a mixed response, few miss the commute. But brands miss inserting themselves into our rush hour, plastering their ads on subways, highways, or in Times Square, in hopes of capturing those barely opened eyeballs.
Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period.
DQ owner DeLon Mork says his Daktronics LED sign brings people into his restaurant by showing good-looking, up-to-date content.
One week ago OneScreen AI announced its $1.2 million seed round to fix a “broken” OOH industry and become, as the Business Insider headline read, the “Amazon of OOH”.
People often ask me what out-of-home (OOH) media’s role was during the pandemic. They are usually asking with the assumption that the screens were dark and the streets were empty. On the contrary: OOH played a critical role in keeping people informed and safe during each stage of the pandemic
As municipalities evolve into the trending “smart cities”, digital signage remains at the core of the execution plan. Whether digital displays are located inside or out, they provide critical information to the community that is an accessible form of communication for all area residents.
TBWA\Paris is best known to us for its epic McDonald’s ads, which range from poignant to totally nuts. We sometimes forget the agency does right by its nonprofit clients, too. For the organization HandsAway, the agency produced “Fearless Night,” a campaign that’s less about showmanship and more about illumination.
