The single biggest mistake we see in digital signage is not the software. It’s not the hardware. It’s a failure to understand the real problem. Most businesses approach digital signage backwards. They start by comparing screens, brightness levels, media players, and content management systems. They ask about resolutions, integrations, and mounting options. Those things matter. […]
Most signage deployments have the same problem. Organizations invested in the screens. Not the infrastructure behind them. And in 2026, that gap is starting to show. The original model — update content, sync to cloud, push to screen, confirm — was built for stable connectivity, reliable power, and centralized control. That’s not always the reality […]
ITALIAN OUTDOOR BRAND INCLUDES SMALL LED SCREEN ON PACKAGING FOR NEW FRAGRANCES October 13, 2021 by Dave Haynes The Italian Skiwear brand Moncler has resorted to the gimmick of putting what amounts to a low-tech digital sign on the bottles of its new fragrances for men and women. The woody, musky Moncler Pour Femme and Moncler Pour […]
Home Depot Inc. is deploying Bluetooth technology in a quest to stop crime in its stores and deter thieves who grab items and take goods to pawn shops or put them online for sale.
Digital signage is not a new concept. It has been around for many years, mainly in the form of LCD and LED screens and billboards. Digital signage is already a powerful tool used to promote business, display messages, and advertise brands. However, as AI develops and becomes more accessible, digital signage is taken to a whole new level by making it interactive and more attractive.
7-Eleven Begins Digital Signage Rollout in Australia. Visual Art, a digital signage provider in Stockholm, Sweden, is entering the Australian market with deployments at 7-Eleven convenience stores.
This is a flagship store of Edgars, a department store chain in South Africa, which was upgraded with more than 65 digital signage screens around the retail footprint.
Digital signage gives businesses maximum flexibility when it comes to giving customers or visitors the information they need. The ever-changing retail landscape in Australia and New Zealand are bringing their digital content into physical spaces through digital signage screens.
The persistent challenge in the retail digital signage market is to find the perfect balance between digital decoration and the link to a measurable return on investment.
At the risk of repeating myself, I’m going to repeat myself. Although, does it count as repeating yourself if it’s been a few years since you repeated yourself? Perhaps I need to clarify why I am, to coin a phrase, repeating myself.
Once upon a time I posted about the need to be able to calculate the return on investment for a digital signage project in the retail vertical. I got a very warm and fuzzy feeling when Lyle Bunn commented favourably on it. I miss the guy, he was a real gentleman and really knew what he was talking about. The formula was also used by several signage companies and students for presentation and papers, respectively.
Many things have changed over the last year, from the way we work and live to the way we shop. But some things have stayed the same, and retailers are still faced with the age-old question: how do you get consumers interested in a product when the competition is so fierce?
