2020 will be forever known as the Year of the Drive-Thru and as brands and local restaurants navigate this new normal, using digital in the drive-thru is becoming a necessity – no longer a nice-to-have.

In this era of digital drive-thru transformation and as we begin to explore how digital can help improve our service, we will discuss the facets of a successful implementation across various organizations.   From store operations and support to enterprise technology and marketing, we will look at how all of this comes together to deliver a guest-centric experience that will improve operations and ultimately, profitability.

Anyone responsible for restaurant design, in-store technology and operations, enterprise technology, data and analytics, digital customer experience, marketing and merchandising should attend this discussion.

Dave Haynes, well-known publisher and principal writer of the digital signage blog, Sixteen:Nine, will ask the panel to explore the challenges to digital drive-thru.  In addition, we will touch on the role that hardware, software and content have in this transformation.   Joining hardware manufacturers GDS and BrightSign, who will explore displays, media players, installation and the partner ecosystem, are Publicis Sapient, who provide leading-edge content management services and software (CMS) driving customer experience, and ARC Worldwide, who are the leaders in creative assets to the largest companies in the world that provide opportunities for marketers to deliver a great guest experience. 

You will learn how the CMS and loyalty, together with artificial intelligence, is creating the new multi-channel experience for digital drive-thru.   Add in the best-of-breed digital display and media player solutions, and you will have a solution that is leading the digital transformation in the drive-thru.