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The Formula for Retail Digital Signage

05/05/2021

The persistent challenge in the retail digital signage market is to find the perfect balance between digital decoration and the link to a measurable return on investment. 

At the risk of repeating myself, I’m going to repeat myself. Although, does it count as repeating yourself if it’s been a few years since you repeated yourself? Perhaps I need to clarify why I am, to coin a phrase, repeating myself.

Once upon a time I posted about the need to be able to calculate the return on investment for a digital signage project in the retail vertical. I got a very warm and fuzzy feeling when Lyle Bunn commented favourably on it. I miss the guy, he was a real gentleman and really knew what he was talking about. The formula was also used by several signage companies and students for presentation and papers, respectively. 

Outrigger Resorts Adopt LG Smart TVs to Make Vacation Feel Like Home

04/05/2021

When the Waikiki Beachcomber by Outrigger opened its doors, it set a new standard for guest experience — one that parent company Outrigger Hospitality Group intended to replicate across its Hawaiian resort properties. The Waikiki Beachcomber represented a $35 million modernization project under the Outrigger brand that sought to create the feel of a Hawaiian beach house in the middle of the city. And as anyone knows today, home is where the digital experience is.

Digital signage future trends: touchless takes charge in 2021

04/05/2021

If there is any technology that made a big splash in the digital signage and self-service industry, it’s touchless. From gesture control to virtual keyboards, these individual solutions have helped retailers, museums and other businesses adapt to the demands of COVID-19 and will continue to dominate this year.

Five things we learned about digital signage during the pandemic

03/05/2021

The past year demonstrated how the immense flexibility of digital signage helped many organizations quickly adapt to operate safely during the pandemic. And while we’re not yet out of the woods, this is a good time to reflect on some takeaways from the COVID crisis. The flexibility of digital signage has been a life-saver for […]

Retail Case Study – Sportscene

30/04/2021

AVT designed, installs, and maintains all digital signage solutions for Sportscene. Each solution is different & it depends on the shop design, purpose, & location of the display. Video walls range from standard video walls to more unique configurations & creative video walls.

ePaper Shelf Labels

28/04/2021

ePaper shelf labels and price tags are used as an alternative to paper price tags. Integrating with existing customer point-of-sale POS and ERP systems.

Why businesses need digital signage in 2021

28/04/2021

The future of advertising

As the world heads increasingly towards digitalisation, it’s probably inevitable that traditional posters and banners will eventually become obsolete. A few years ago, it would have been hard to picture ourselves living in a futuristic city where advertisements on LED screens are everywhere. But that future is happening now, and digital signage is becoming more commonplace. Savvy business leaders need to realise that as more retailers make the move to digital signs, static, printed assets will become even easier to ignore.

The State of Digital Signage in 2021

26/04/2021

Like every other facet of audiovisual technology—and our world, at large—the state of digital signage is radically different than it was a year ago. The steady growth of capabilities and evolution of trends that defined the category for the past decade have taken an abrupt turn as our ways of life shifted dramatically.