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Why businesses need digital signage in 2021

28/04/2021

The future of advertising

As the world heads increasingly towards digitalisation, it’s probably inevitable that traditional posters and banners will eventually become obsolete. A few years ago, it would have been hard to picture ourselves living in a futuristic city where advertisements on LED screens are everywhere. But that future is happening now, and digital signage is becoming more commonplace. Savvy business leaders need to realise that as more retailers make the move to digital signs, static, printed assets will become even easier to ignore.

The State of Digital Signage in 2021

26/04/2021

Like every other facet of audiovisual technology—and our world, at large—the state of digital signage is radically different than it was a year ago. The steady growth of capabilities and evolution of trends that defined the category for the past decade have taken an abrupt turn as our ways of life shifted dramatically.

11 Strategies for Digital Signage to Boost Sales

26/04/2021

by Sony T, Author at Techiexpert.com Digital signage has numerous benefits and advantages. It’s not just a glance medium, and if played right, you can grab people’s attention with your next digital signage project, boost your sales, increase traffic and increase your brand awareness. Don’t know where to start? Well, these tips can help you […]

All in one LED Display: How Is It Redefining the Market

23/04/2021

A few years back when Narrow Pixel Pitch (NPP) direct view LED display entered the market, its installation and commissioning was considered a very complex task that only select professional System Integrator could handle it well. To many end users, the direct view LED wall technology appeared too complicated. The commonly used terms in the industry such as pixel pitch, cabinet size, service access (front or rear), custom size, mounting structure, controller or sending box, custom resolution, etc., was a language many customers struggled to grasp. It usually got intimidating and confusing.

Privacy and Digital Signage

22/04/2021

By Carolyn Heinze (Systems Contractor News) March 21, 2021 With AI and data analytics at the heart of today’s digital signage platforms, maintaining consumer and visitor privacy is becoming an increasingly important issue. With AI and data analytics at the heart of today’s digital signage platforms, maintaining consumer and visitor privacy is becoming an increasingly […]

Digital Signage Trends, re-Harnessing the Signage Wave

21/04/2021

Well, who could have seen that coming? Last year at this time, I wrote about the near certain growth for digital signage as the solution area exploded on the scene. I wrote about technology innovations and declining prices as driving forces behind the phenomenon. <Insert global pandemic here.>   [Download the Digital Signage Best Practices Guide] […]

Digital Signage in Motor Dealerships – Audi City

19/04/2021

Audi City points the way in the future of premium car sales: This physical cyberstore presents Audi’s entire model range using virtual technology throughout, and offers top caliber personal advice and service. The showroom concept therefore blends digital innovation with the strengths of the physical dealership, and acts as the main innovation lab for digitally connected sales activities at Audi.

Tech Installation Tips for Common AV Verticals

16/04/2021

While every job is different, there are definitely some specific quirks to common systems integration vertical markets which separate them from other jobs. You wouldn’t expect to run into the same problems for, say, an LED video wall installation as you would for a projection mapping job. Each vertical industry is just a little different […]

Higher Education Adopts New Display Technology to Enrich Learning

15/04/2021

Spotlighting the expanding use of digital signage in almost all areas of education, LG Business Solutions USA has released a white paper that provides insight on the cutting-edge ways in which large and small higher education institutions are using digital signage in their classrooms, lobbies and beyond. Entitled “Higher Education Adopts New Display Technology to Enrich Learning,” the ebook is available now for download.