Out-of-Home advertising or OOH advertising has been largely thought of as a consumer-centric medium, with B2C brands snapping up the lion’s share of billboards, transit... Continue reading
ITALIAN OUTDOOR BRAND INCLUDES SMALL LED SCREEN ON PACKAGING FOR NEW FRAGRANCES October 13, 2021 by Dave Haynes The Italian Skiwear brand Moncler has resorted to the... Continue reading
Although Heather Brandon has been working over the last 10 years to use digital signage to disseminate information to Appalachian State University students and staff,... Continue reading
Since it was launched last month, the new Samsung SkyScreen in Dublin Airport’s T2 has proved to be a very popular choice for advertisers and... Continue reading
In these uncertain times, understanding your health status and that of others is critical. Temperature kiosks help to provide a safer environment for employees, visitors... Continue reading
Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the... Continue reading
More than 35 organizations, including Public Citizen and the National Lawyers Guild, have joined the campaign urging companies such as Albertsons Cos. and Macy’s Inc.... Continue reading