The simplest way to ensure that your digital signage grabs consumers attention is to add more content. The more content your signage has the better! If your display only shows one or two pieces of content, you might as well have bought a static paper banner. With several pieces of content that shift on a daily basis, consumers are more likely to see something that pulls their interest.
Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don’t see the appeal of the item at that particular QSR. One McDonald’s I visited recently found a simple and effective way to push a new item with its menu board.
Digital signage gives businesses maximum flexibility when it comes to giving customers or visitors the information they need. The ever-changing retail landscape in Australia and New Zealand are bringing their digital content into physical spaces through digital signage screens.
Grant Kruger, Business Lead ID/IT at LG Electronics South Africa, says deciding to add digital signage to your company’s marketing strategy will give you an exciting and unique way to tell your brand story. Of course, the use of social media, print and TV are still effective forms of marketing, however, when it comes to simplicity and cost-effectiveness, digital signage is the way to go.
In-store marketing is more relevant than ever
Digital signage can be a game-changer for healthcare providers and institutions. Signs can keep patients informed, communicate logistics, and help with staff training, among other benefits. Here are the top 5 benefits according to Alberto Jessurun from Unisol International.
The right video wall can enhance your business, brand performance or retail environment. Here are some tools provided by LG to ensure that you get the benefits you want from your video wall.
The persistent challenge in the retail digital signage market is to find the perfect balance between digital decoration and the link to a measurable return on investment.
At the risk of repeating myself, I’m going to repeat myself. Although, does it count as repeating yourself if it’s been a few years since you repeated yourself? Perhaps I need to clarify why I am, to coin a phrase, repeating myself.
Once upon a time I posted about the need to be able to calculate the return on investment for a digital signage project in the retail vertical. I got a very warm and fuzzy feeling when Lyle Bunn commented favourably on it. I miss the guy, he was a real gentleman and really knew what he was talking about. The formula was also used by several signage companies and students for presentation and papers, respectively.
The past year demonstrated how the immense flexibility of digital signage helped many organizations quickly adapt to operate safely during the pandemic. And while we’re not yet out of the woods, this is a good time to reflect on some takeaways from the COVID crisis. The flexibility of digital signage has been a life-saver for […]
by Sony T, Author at Techiexpert.com Digital signage has numerous benefits and advantages. It’s not just a glance medium, and if played right, you can grab people’s attention with your next digital signage project, boost your sales, increase traffic and increase your brand awareness. Don’t know where to start? Well, these tips can help you […]
Well, who could have seen that coming? Last year at this time, I wrote about the near certain growth for digital signage as the solution area exploded on the scene. I wrote about technology innovations and declining prices as driving forces behind the phenomenon. <Insert global pandemic here.> [Download the Digital Signage Best Practices Guide] […]
