In these uncertain times, understanding your health status and that of others is critical. Temperature kiosks help to provide a safer environment for employees, visitors and guests, and because of this, are fast becoming a critical asset for many businesses in which personnel must work on site.
Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts. While going back to the office has gotten a mixed response, few miss the commute. But brands miss inserting themselves into our rush hour, plastering their ads on subways, highways, or in Times Square, in hopes of capturing those barely opened eyeballs.
What new trends popped up in the AV and digital signage industries during the COVID-19 pandemic and what will the future bring?
Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period.
Home Depot Inc. is deploying Bluetooth technology in a quest to stop crime in its stores and deter thieves who grab items and take goods to pawn shops or put them online for sale.
More than 35 organizations, including Public Citizen and the National Lawyers Guild, have joined the campaign urging companies such as Albertsons Cos. and Macy’s Inc. not to use facial recognition screening tools on employees or customers, citing concerns over privacy and racial justice, the group said in a statement Wednesday. The coalition plans to use social media to call out retailers using the tools, it said.
Kramer is launching the VW-4, a hardware-based video wall driver for video walls within a closed system for increased reliability, security, and near-zero latency. Kramer says the VW-4 delivers perfectly aligned content onto video wall displays of any size, with plug-and-play wired connectivity that once in place requires no adjustments.
DQ owner DeLon Mork says his Daktronics LED sign brings people into his restaurant by showing good-looking, up-to-date content.
Digital signage is not a new concept. It has been around for many years, mainly in the form of LCD and LED screens and billboards. Digital signage is already a powerful tool used to promote business, display messages, and advertise brands. However, as AI develops and becomes more accessible, digital signage is taken to a whole new level by making it interactive and more attractive.
People often ask me what out-of-home (OOH) media’s role was during the pandemic. They are usually asking with the assumption that the screens were dark and the streets were empty. On the contrary: OOH played a critical role in keeping people informed and safe during each stage of the pandemic
