As municipalities evolve into the trending “smart cities”, digital signage remains at the core of the execution plan. Whether digital displays are located inside or out, they provide critical information to the community that is an accessible form of communication for all area residents.
TBWA\Paris is best known to us for its epic McDonald’s ads, which range from poignant to totally nuts. We sometimes forget the agency does right by its nonprofit clients, too. For the organization HandsAway, the agency produced “Fearless Night,” a campaign that’s less about showmanship and more about illumination.
Mindshare UK won the Grand Prix, as well as the Retail and Ecommerce and Best Pivot categories at The Drum Awards for Marketing 2021, with its work for KFC. This fresh and self-deprecating campaign impressed the judges by leveraging a decades-old slogan to find humor in a difficult time.
Work continues apace at entertainment destination venue American Dream, as SNA Displays completes the installation of several key EMPIRE™ Exterior LED screens, with more to come. The vast development, which stretches out over three million square feet just off the New Jersey Turnpike, reopened in October 2020 and thrills its many visitors with numerous retail stores, entertainment venues, and attractions, not to mention a vast network of interior digital signage, also installed and managed by SNA Displays.
Digital signage is pushing into a wide variety of spaces, especially one often overlooked space: conference rooms. COVID-19 has made display technology for conference rooms even more critical, as remote workers need a way to be able to interact with meetings without being physically present.
t’s been a year since the digital signage industry was swept up in the pandemonium of the pandemic. Talk was rife about how the retail and restaurant industries, in particular, would be impacted and what digital signage technologies could be employed to manage contact management, communications and social distancing.
The pandemic has hit nearly every industry, from leisure, through travel, to the arts and entertainment. One that has been particularly impacted is the automotive sector with a reduction in sales during the year, limited test drives and showrooms that have been forced to close.
Residents of Pukalani, Hawaii can renew vehicle registrations at a self-service kiosk at the Foodland store while the DMV office is closed until late August, according to a khon2 report.
Do you realize that having customers and keeping them satisfied is one of the most important goals of any business? In general, there is no alternative for excellent customer support and friendly staff, but a versatile digital tool could help boost customer loyalty.
Although the COVID-19 pandemic appears to be on the decline, many of the changes will be with us for the long term. An increase in the number of workers doing their jobs from home, services such as curbside pickup at retail stores, continued social distancing recommendations and contact-less payment at the point of sale are among the ways of doing business that will likely be a part of our lives for the foreseeable future.
